This project transformed 1% for the Planet into Earth Fund Collective, addressing identity and engagement challenges. The new brand highlights collaboration, sustainability, and global impact, appealing to a broader audience.

Process:
Research | Identified audience needs and brand values.
Ideation | Developed the name and concepts emphasizing collective action.
Design | Created a modern logo with nature-inspired elements, earthy colors, and versatile typography.
Implementation | Applied the new identity across print and digital platforms for cohesive branding.

This project taught me the importance of aligning visual elements with the brand's core values and balancing modern aesthetics with the timeless mission of environmental stewardship. The result is a fresh brand that highlights teamwork, sustainability, and creativity, gaining positive feedback for its clarity and flexibility.