This is a recent project I created for my personal brand as I launch my online portfolio and services as a freelance graphic designer. The challenge was to create a personal brand that authentically reflects my identity, values, and creative expertise while standing out in a competitive design industry.

This project was a journey of self-discovery, teaching me how to translate my identity into a visual story that feels both personal and professional. I learned to embrace my cultural heritage while balancing it with modern design, which wasn’t always easy.

Finding that harmony and making sure the brand worked across different platforms was challenging but so rewarding. In the end, I created a brand that feels authentically me—creative, meaningful, and rooted in my Filipino heritage. Seeing it resonate with others has been an incredibly fulfilling experience.