The rebranding of Surrey Natural Foods to Surrey Natural Goods modernized its identity to better reflect its dedication to health, sustainability, and community values. This strategic initiative, undertaken for the Strategic Design for Business course, aimed to attract health-conscious families and individuals by emphasizing personalized service, high-quality products, and its role as a trusted local wellness resource.

Process:
Research | Analyzed the brand’s history, market, and competitors.
Ideation | Established a warm, approachable identity with the name "Surrey Natural Goods."
Design | Created a modern logo, earthy color palette, and friendly typography.
Implementation | Developed business stationery, signage, merchandise, and digital campaign assets.

This project was a great learning experience in turning brand values into a clear and cohesive visual story while honoring the company’s roots. Balancing modern design with its heritage and aligning stakeholder input with practical design needs was challenging but rewarding.